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Channel: Teradata Applications » Interactive Maketing Software Services
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Marketing Metrics and ROI

Want to get the most out of your investments in marketing automation solutions? Use ROI metrics to assess their effectiveness. New research from the Lenskold Group shows why. After surveying 373 B2B...

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What Oracle’s Plan To Acquire Eloqua Means For Marketers

Marketing is white hot. Last month, the CMO Council declared 2013 “The Year of the Marketer.”Earlier, Gartner had predicted that by 2017, CMOs will spend more on IT than CIOs do. Powered by...

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How Do You Manage Rich Media Across Your Digital Ecosystem?

As content marketing strategies continue to evolve and mature, companies are turning to innovative options like video and interactive web design to engage their audiences – and they’re using that rich...

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Your Email Strategy Needs A Spring Cleaning: Top 10 Insights From This...

In my last post, I discussed five key insights I gleaned from attending both the Email Insider Summit (#mpeis) and the Email Evolution Conference  (#eec14) this winter. Now, as promised, I’d like to...

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Three Key Technologies For The Integration Of Marketing And Advertising

If you made a Venn diagram to chart where direct-to-consumer marketing and advertising overlap in many companies, the shared space would likely be a sliver at best. Different goals, different...

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Joining Forces: How Marketers And Advertisers Can Move Towards Integration

Direct-to-consumer marketers and advertisers have a long history of existing in parallel to one another – sharing some overall goals, and perhaps even the same floor in the office building, but...

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The 5 Most Important Questions Every Marketer Should Ask Themselves About...

In a compelling new video series for marketers just released by Teradata, the analytic data platforms, marketing applications and services company, the company’s CMO for Marketing Applications and...

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Teradata University Network Will Help Bridge The Digital Marketing Talent Gap

It’s back-to-school time . . . and what better way to commemorate it than with some ground-breaking education-related news of our own? Earlier this month, Teradata announced that it is now offering...

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CMOs: Here’s The Toolkit You Need To Shape Your Data-Driven Marketing Strategy

The role of the CMO continues to evolve in tandem with the speed of innovation in marketing technology. In other words, as the landscape changes, so does the job description. Today, there are more...

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Data, the real Black Friday special: Data-driven marketers will make merry...

Data is quickly becoming the primary competitive differentiator in retail. Why? Because when retailers use data-driven marketing, they create better customer experiences—the kind that keep customers...

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